Negroni Series
Step into the world of Italy’s most famous cocktail and try our three versions of the classic. The Classic Negroni–bitter and sweet. The White Negroni–graceful and fresh. The Boulevardier–stealthily fruity and smooth. Or the Mezcal Negroni– delicately smoky and thoughtfully perfected.
An Italian Escape
The Negroni is over a century old and is a timeless recipe that exudes summer complexity. When it was originally made, it was at the request of one Count Camillo Negroni who wanted an Americano cocktail, but stronger. Thus, the soda water was substituted for gin. Given the legacy of this cocktail, we’ve paid tribute to its roots with this series.
Our Rendition
We switched out the Campari traditionally used in a negroni for a more balanced bitter aperitif, which is proprietary to our brand. We’ve also included a White Negroni, originally formulated in France in 2001. Lastly, the hotly debated Boulevardier is our sweetest and most approachable bourbon cocktail for the whiskey newcomer; the blend using a fruit brandy makes this one a cocktail for everyone. Our Negroni series is perfectly light and bitter, an overall well-balanced trio.
